When Pete Cerqua first hired me, he didn’t have the kind of platform that book editors dream about. He’d never been on TV and had been interviewed in print rarely. But there was something about his energy that told me, “This guy is going to make it all work.” So I visited his gym and let him put me through a workout. And that’s when I knew he was onto something. The book we created together earned national media attention, with write ups and reviews in Self, O, Health, and The New York Times. Book Page said, “This is a trend-setting fitness guide for the rest of us.” More important, publisher Simon and Schuster turned it into the world’s first Vook.
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